HorizonNorth
Interactive Assessment
HorizonNorth · Strategic Direction SnapshotHorizon12’s AI co-strategist runs this as the forward-looking companion to HorizonAxis. Free, 24 questions: where Axis reads where you stand today, North captures the destination leadership is actually aiming for.
Built on the Ansoff Matrix, Porter’s Generic Strategies, McKinsey’s Three Horizons of Growth, the Resource-Based View, and real-options risk reasoning.
Answer for where you actually want to go, not where you think you should say you’re going. The last page asks for a few real target numbers — “not sure yet” is a valid answer there too.
Your responses and contact details are stored securely by Horizon12, a DBA of Stratexo LLC, and used only to prepare your profile and follow up. We do not share them with third parties. Your browser also stores a single identifier locally so this run can be matched to your HorizonAxis run.
This is a directional snapshot, not a validated plan — built from self-reported ambition across 24 questions plus the target numbers you provided, using the same lens (the Ansoff Matrix, Porter’s Generic Competitive Strategies, McKinsey’s Three Horizons of Growth) as Horizon12’s full Strategy Blueprint, just without your full financials, board mandate, or supporting documents yet.
Your placement on the two axes that define the archetype above.
Quadrant model adapted from the Ansoff Matrix (H. Igor Ansoff, 1957) and classic risk-appetite reasoning in strategic planning.
All six dimensions, scored 0–100 from your answers.
Frameworks referenced — credit where it’s due:
A Strategy Blueprint takes your HorizonAxis current-state and HorizonNorth future-state profiles and builds the bridge between them — a prioritized, board-ready set of strategic initiatives that closes the gap.
Strategy Blueprint — $5,000–$9,500, one-time. Horizon12 facilitates it; you approve, edit or send back every initiative.
Book a Strategy Blueprint meeting: calendly.com/horizon12co/30min